Everyone loves fashion. It can be a professional one or just a street fashion. You also will find there are courses in fashion at schools and universities. But do you know that fashion also needs a platform to advertise otherwise the street fashions or the styles itself won’t be worn by anyone else. There are a lot of ways in advertising fashion itself. Street Fashions can be anything. Just a plain white t-shirt with blue jeans also could be a fashion. Fashion is a style of what people wear. That is why as you have seen up there, anything could be fashionable. If you always watch a fashion show on television, you will see a lot of street fashion styles that sometimes do not make any sense. Fashion is also what you are seeing on the streets every day. It can be a simple and plain style or an extraordinary one. In order to spread street fashion styles all over the world, they are using any kind of platform that can spread the news over.
Traditional media
If you are going back to the time of our parents, all things are still using traditional media such as magazines, billboards, and television. Why is it called traditional media or old media? It is because they can only deliver the message to their customer without getting any response from it. It is only one-way communication between the presenter and receiver. In order to spread the news about the latest fashion styles, they are using the old, one-way communication media. All of this was happening back to the time of our parents. The fashion head organizer or anyone who is in charge in that matter tends to use the magazines over anything else because it is the most convenient way before the existence of television. They can include a lot of images in there because if they are using the newspaper, there are limitations in including the images in there. The magazines also have color which makes the fashion and the images look more beautiful. After television came into existence, fashion designers changed the platform they used for marketing from magazines to television itself. They can make a lot more things on television than in the magazine. They are still using magazines but more focusing on using television in the advertisement matter. There are also fashion designers or fashion organizers out there who use the billboard to advertise their street fashion style. Using the billboard to advertise their street fashion styles seem to save more money than other platforms. There is also less competition.
Modern media
If the old and traditional media is meant for one-way communication between the presenter and the receiver, the new media is the opposite. The receiver and the presenter can communicate with each other. Nowadays, almost everything needs internet access. Either for educational purposes, work purposes, or even entertainment purposes, everything needs internet access. Same as for the street fashion advertisement issue. In this millennial era, they focused more on using online platforms than using the old media. There are a lot of online platforms that can be used for their advertisements. For example, they can be using social media, they can also use online series such as Netflix, or websites. There are a lot of street fashion designers using social media in doing their street fashion advertising. If you are wondering what is the difference between the usual television show and the online series shows, there are slight differences between both of them. The street fashion designer can use the television show to produce their fashion show straight away but, the online serious show, they are more focusing on sponsoring the artist on the series to wear their dresses. Most of them also have their own website. So they can post almost everything on their website because sometimes there are limitations in using social media. You can recommend web design service Penang out there in helping any fashion designer in building their own website.
In conclusion, if you are one of the street fashion designers out there who are still in finding a suitable way to advertise and promote your fashion, you can try any modern way such as using social media or build a website in helping you to do so. You can focus more on the modern way because people out there also prefer to surf the internet in finding their suitable street fashion styles.
