Mistura Urbana is a Brazilian online media website covering the latest news on street art, lifestyle, fashion, news, technology and a variety of other topics.
Though the coverage is broad, there is a strong affinity with the art scene as seen through the comprehensive coverage that spans the creative arts landscape.
You will find curated articles on varied themes like shoe street art in Madrid, the internet doesn’t care for a fashion week without influencers, how traditional Japanese Boro Textiles paved the way for sustainable fashion, full beauty obese and naked women, Berlin has Germany’s first unpackaged supermarket or interview on model agencies with disabilities against the dictatorship of perfection.
They keep the information to the essentials and play up with great visuals and images.
Through this online media website, they have gained almost 100,000 followers on Facebook.
They sell a wide range of products from home decor items to gifts and accessories on Facebook.
How Will This Business Benefit from IoT Technology?
In the era of digital transformation where technologies play an imperative part of our lives, it can be applied in almost all fields. By adding them to any business will give you the extra push to stay ahead of the curve and gain a competitive edge over your competitors in terms of revenue.
Digitalization and e-commerce aim to increase the overall sales while also making sure customers stay happy with the products or services that you offer to them. Many companies that have incorporated digitalization and e-commerce into their activities are reaping great success.
Additionally. providing updated news on technology will add value to readers and increase audience engagement.
Automation helps business owners accomplish repetitive tasks or collect large quantities of data.
According to data, 40% of large businesses automate at least one business process, while twenty-five percent of small business owners report using automation.
5 Ways To Use Automation for Exponential Growth:
- Streamline Customer Support
This is a very crucial component. Online sales have gained traction in recent years which has prompted businesses to improve their customer support channels. If someone purchases a product from your store, they will definitely expect to have the option to speak to a representative if they need to track the status of their order.
There is also the added benefit of generating new leads for your business. Envision if someone landed on your website and need to ask some questions, but there is no option to contact you. They would leave and never return.
There is a misconception whereby automated chatbots are thought to be replacements for human workers. The reality is businesses need a live chat team to support complex problems or issues that cannot be solved by robots. The advantage here is that you can apply chatbot technology to automate some of the common questions that are usually asked by consumers on your website.
Another instance is if your account users have lost their passwords, you can program a chatbot to retrieve their login information.
These are repetitive tasks and will benefit from automation.
This will enable your support team to have more time with customers with complicated issues, which translates to improved customer satisfaction and retention.
- Robotic Order Processing
If you are looking to scale up your business with home items and jewellery, robotic order processing is an automation feature that will do just that.
One of the most pressing issues business owners face is keeping up with order processing every single day as the company starts to grow.
Automated processing will improve your order speed accuracy and achieve a satisfactory experience.
- Target consumers using on-site behaviour
This tactic can be applied for your business even if you don’t have a SaaS business or massive e-commerce storefront.
Business owners with just a couple of products can also apply automation to track the way consumers interact with content and gain a better understanding of what pages they browse. The artificial intelligence system computes this data and makes split-second decisions about suggested offers for the consumer.
- Auto-reply and personalize email marketing
Email marketing is not new to marketers. It is still one of the most effective tools in marketing.
Traditionally, the ROI for email marketing is a staggering 3,800%. In other words, you could see a $38 return for every $1 spent. This automation tactic to apply auto-reply to customers when they message you via the contact form will help you make the most out of your email marketing campaign. Consumers usually expect a response almost immediately even if it may not be a direct answer to their query. As a matter of fact, responding to someone within one hour of them messaging you via contact form makes it seven times more likely that you can convert that person into a lead. Visit the best industrial automation company Malaysia.