Streetwear is a fashion that is developed from unorthodox regions rather than the standard fashion industry or designers, frequently rising from youth culture and urban regions. Unlike fashion design, just a style of dressing, street style incorporates a whole new scope of fashion. These days, even the high standard designers and brands recognize the street style and try to integrate it into their designs and lines. It’s worth mentioning that Hip Hop and music culture influenced and inspired the street style. The thing about street fashion is that it is more suitable with the day to day dressing sense rather than those fashion events or runway fashion, it’s just irrational if a person is wearing a Versace or Gucci couture dress for work.
In recent days, there are so many ways how street fashion become mainstream. Street style has become a global fashion statement, it is not only American culture anymore, it has thrived its way through Asian countries too. Social media and social applications such as Tiktok, Instagram and Pinterest have popularised and romanticized street style and made it to very influential everyday fashion. But where to get the street style outfits? Well, there are several brands that are available throughout Asia that are providing street style fashion outfits.
Hong Kong has actually received much acclaim and praise for the homegrown brand Ground Zero, founded by Hong Kong fashion sweethearts Eri and Phillip Chu in 2008. Both are brothers who design their own clothes during their school time. Ground Zero has reconstructed by twisting to the casual look and fashion with their anti-fashion opinion, stance and their moody attitudes. Ground Zero made its international launch in Paris and ever since it has become a rapid-fire for designers and celebrities. Among the celebrities that have exhibited this brand are Rita Ora, Fergie from Black Eyed Peas and Fan Bingbing. They even had the Fall/Winter 2016 ready-to-wear collection that was held during New-York Fashion Week that was inspired by 90s culture. Ground Zero are well known for its “raw” aesthetic, gender-neutral clothing that allows them to express themselves.
Don’t Blame The Kids Apparel.Co (DBTK) started around February 2012 by two brothers Emil and Vince Javier from the Philippines, as a project and regard for streetwear and culture. The magnificent and distinctive fashion pieces have made it way to inspire and influence the youths in a positive way. Their latest collection is the Call of Duty collection, and their Instagram is reaching up to 230k followers. In 2017, DBTK has collaborated with New York’s footwear and clothing brand Pony. DBTK’s goal is to inspire the youth of this generation by turning dreams into reality, by encouraging potential designers from the aged 13 to 23.
Have A Good Time
Have A Good Time is a small crew based out in Tokyo, founded by a group of graffiti artists. They have a small store at Nakameguro, Japan where they handle an array of books, arts, music and clothing line. Despite several collaborations with international brands such as Vans, and BEAMS the brand has got recognition and admiration, Have A Good Time is still an adequate brand. The brand is well known for its diverse graphic T-shirts, jackets, socks, and even iPhone cases.
Established in 2009 by Hongbum Kim this korean brand name was inspired from the musical term ‘crescendo e diminuendo’. CRES stands for getting louder and DIM is getting softer. Cres.EDim was selected to denote Seoul, Korea in 2014 among the top 10 fashion designers. Recently they have launched their brand new collection 15SS (IN REAL LIFE) that was prompted by the artwork and contemporary mood of YVES KLEIN BLUE by Nicholas Sassoon, a Canadian media artist. This brand is widely known for its oversized silhouettes and offers a youthful and chilly vibes that correlate with street style with its pastel shades and asymmetrical cut skirts along with its logo sweatshirts.
Sneakavilla was established by Kuntaput Sirikiattiyot in 2006. This Bangkok brand was inspired by American skateboarding culture and hip hop culture. Sneakvilla is not just a streetwear brand but because of its inspiration from Hip hop culture, it has grown in a system that associates people to express their everyday lifestyle. It has 103k Instagram followers. Sneakavilla produces products in small quantities to be exclusive designs. Sneakavilla is an epitomise of the youth culture of Bangkok that was established and inspired by the sub-culture like Skateboarding, and Hip Hop influences.
Co-founded by Josh Soo in 2013, the Kuala Lumpur based brand SUPER- CREW was inspired by the brand’s core belief. Their fresh essence to foreground the special crew of people that are eager to unbind the potential inner strength and innovative ideas able to archive the full capacity of the brand popularity. Since the brand only aims to share positivity, they have decided to not include skeleton or skull designs and symbols in their designs. This brand is currently reaching up to 40k followers on Instagram and is quite famous among Malaysia branding companies as a local based product. This brand mainly stands out for its bold colour jackets, the brand logo splashed on plain black or white T-shirts. The price is also very affordable for any nation’s customers.
Deblanc was founded in August 2016 by Bobby Seah and Gilbert Yap. Despite being a new brand, it is an overseas recognized brand. This brand has already secured retailers in a few big cities in Malaysia, the Philippines, Hong Kong and Thailand. The main goal was to develop an impactful presence in Singapore and build Deblanc to more retailers. This brand also kept their apparels exclusive in order to stand out from the streetwear brands. Moreover, Deblanc embraces its original designs and avoids the idea of getting its brand as a rip off of other brand ideas. Deblanc also works and appreciates their local designers and artists to build their brand image.
In recent years, street style has been hyped around that even brands like Louis Vuitton and Supreme have collaborated. Over the years, streetwear has made people feel relaxed and comfortable in the choice of clothing. People are given the freedom to mix, match and rock their outfits. Although the street style is clothing that is worn by the American, every culture and generation has its own street style fashion in them.